Hey girls, Carson here! I hope you are all enjoying our launch as much as we are! Now, a little bit about me and my side of this crazy journey...


If you haven't caught on by now, I am Emily's niece. However, growing up I have always saw Emily more as a best friend rather than an aunt. As a little girl I remember always watching her get ready to go on a date or out with friends and thinking to myself how much I wanted to be just like her one day. From her big heart and personality, her Christian morals, all the way down to her style. 


For several years now I have watched Emily pursue her dream of owning this boutique and working for her only gave me an even greater passion for the business. From our market trips, photoshoot days,and all of the days we spent brainstorming our ideas and dreams (like this one) on the couch at Grams - I LOVED IT ALL.

I began to realize how passionate I was about Urban and how awesome our future could be by working together. Our journey has only just began and it is FAR from perfect but I can't wait to see where it's going. We are so humble and grateful for the love and support that we have received from our little hometown in Dresden, TN but we are so excited to see where this website will take us. I hope you follow along with our journey and that any anything and everything you receive from us makes you feel like and Urban Girl is meant to feel - BEAUTIFUL.